Our Work

AI principles

The role AI plays in our work.

Differentiated

We're deliberate about where AI leads, where it works alongside us, where it only supports — and where it has no business at all. AI leads on repetitive, scalable work like scouting and proofreading; it has no business where trust, presence, or judgment are the actual deliverable — client relationships, fieldwork, workshop facilitation.

Human in the loop

Everything AI has touched gets reviewed by us before it carries our name — individually and as a team, we stand behind what we publish.

Transparent

We're open about where and how we use AI — internally and externally.

Independent

We don't tie ourselves to a single model or provider — diversity across tools and providers is part of our infrastructure.

Resource-conscious

We pick the right model for the task — not the biggest one — and reuse results and prompts wherever we can.

Self-directed

We shape AI around our way of working, not the other way round — through our own workflows and, where it makes sense, our own agents.

Legally sound

GDPR and EU AI Act compliant — confidential data only enters AI tools with a checked clearance, and AI-generated content is labeled where required.