
“The Glashaus team brought not only a wealth of technical expertise to our project, but also truly embodied HCD principles in the way they worked with our team. Their collaborative approach inspired everyone involved and ensured the entire process remained user-focused - from start to finish."
James Giles
/Alliance of Bioversity & CIAT
Impactful innovation begins with understanding people. Not as abstract beneficiaries, but as individuals with rich experiences, distinct motivations, and real constraints. The GRACE Persona Toolkit, developed together with Busara, merges behavioral science and human-centered design to help you build personas that unlock morerelevant, inclusive, and sustainable solutions.





