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Impactful innovation begins with understanding people. Not as abstract beneficiaries, but as individuals with rich experiences, distinct motivations, and real constraints. The GRACE Persona Toolkit, developed together with Busara, merges behavioral science and human-centered design to help you build personas that unlock morerelevant, inclusive, and sustainable solutions.
“This was such a cool, detailed piece of work! With the help of these rich insights we managed to improve our surveying tool, and increased completion rates for the diet surveying we were supporting our colleagues at the CGIAR with!”
Anna Fraenzel
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